5 Reasons We Need to Rebrand Evangelism – Part 5

In a January 13, 2012 article posted on christianpost.com, guest columnist Greg Stier of Dare 2 Share Ministries listed 5 reasons why the practice of evangelism needs to be “rebranded.”

This is the last of a 5-part series where I have examined and evaluated each of the five reasons listed.

5. There is a real need.

We must rebrand evangelism because we are living in a world in desperate need of Jesus and evangelism is the portal through which we share the person of Jesus with others. Whether it be the angst of “cutting” or the desperation of suicidal thoughts or the cul-de-sac of American greed the gospel provides the solution to the deepest needs of the human soul. We must do what it takes to reframe evangelism as good news in a bad world, as light in the midst of darkness, as peace in a world of chaos.

Rebranding the word “evangelism” does not start with a campaign or a commercial. It starts with you and me, lovingly, gently, relationally and relentlessly sharing the good news with those within our reach.

We live in a world full of turmoil.  Wars in the Middle East; genocide in Darfur; Joseph Kony in Uganda; the Tea Party and Occupy movements in the United States; tsunamis, earthquakes, and tornados; crumbling economies, terrorists, and human trafficking worldwide.  The world is crying out for peace, but there is no peace.  The world has proposed numerous solutions to the violence, suffering, and hatred, but none has ever succeeded in bringing true peace.

What the world needs is Jesus.

Not a religion, or a worldview, or a political or economic program.  We desperately need a restored relationship with the Creator of the universe.

God created this world as a perfect paradise, but mankind destroyed it by rebelling against our Creator.  Sin began 6,000 years ago with Adam and Eve; it has continued since then in every single person who has ever lived, except one:  Jesus Christ.  Sin is ultimately the root cause of all pain, suffering, conflict, greed, war, starvation, and death; and Jesus Christ is the only cure for sin.

Evangelism has become a dirty word in today’s culture.  The unsaved see evangelism as coercing people into religious bigotry and intolerance.  Many Christians see it as a disruption to their comfortable lifestyles.  The word “evangelism” must be rebranded to convey the love of God to a dying world through Jesus Christ.  Look at the people you see every day, at school, at work, at the grocery store.  Most of them are bound for an eternity separated from God in Hell.  Separated from all that is good, all that is beautiful, all that is loving.  Evangelism is God reaching out to these lost people with the good news of the Gospel.  Jesus Christ died to take away sin and its consequences.  All a person must do to be saved is to receive the gift of God’s grace through the death, burial, and resurrection of Jesus Christ.  However, how can a person receive that which they have not yet heard?  Or respond to a message they have not yet understood?  How can the lost hear and understand the Gospel, unless Christians get out of their recliners, out of their comfort zones, and tell others about Jesus?

Yes, the word “evangelism” needs to be rebranded.  The concept has become warped and has lost its true meaning.  Evangelism and the Gospel must be restored to their true, original meaning – sharing the good news of the love and grace Jesus Christ to a dying world.

I agree completely with Greg Stier – “Rebranding the word ‘evangelism’ does not start with a campaign or a commercial. It starts with you and me, lovingly, gently, relationally and relentlessly sharing the good news with those within our reach.”

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One Response

  1. Hi Rich, read your post. I so agree, esp. with the last quote at the end of this article. Thanks for sharing. Mary Lou Parsons

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